Book Review

Hype —How Scammers, Grifters, and Con Artists Are Taking Over the Internet–and Why We’re Following

By Gabrielle Bluestone Hardcover, 374 pages, 2021. Hanover Square Press Well-written and well-researched topic but references and studies are dated. That’s the curse of instant news online. By the time the book comes out, scandals […]

Book Review

The Hype Handbook —12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promotes, Cult Leaders, Mishief Makers, and Boundary Breakers

By Michael F. Schein Hardcover, 202 pages, 2021, McGraw Hill This book will tell you how to create hype to reach your goals. “Hype allows those without power to gain access to it. It provides […]