This is a result of Kane’s experiment to gain a million followers in a month. If he can do it, then anyone could. Brendan is a business and digital strategist who worked with Taylor Swift, Rihanna, and top brands.
I love that Brendan is upfront about leveraging the different advertising platforms to grow your brand. Most successful vloggers don’t mention buying ads to gain followers and just discuss content, authenticity, and engagement. You need to advertise if you want to grow this fast.
Brendan shares how to efficiently buy Facebook ads, rank high in Google and YouTube, and collaborate for growth. You still need to do the work of consistently producing engaging posts, but he tells you how to get viewers to see it sooner than if you just relied on your own network or target audience.
Content is king in social media and Brendan taps experts who advice you on how to stand out in FB, YouTube, Instagram, Snapchat, and how to connect on Linkedin. You need to find what makes you unique, stick to one topic, post often, stay consistent, and be knowledgeable about your topic. The only way to know what works is to test it, create content, understand what works, tweak, and improve as you go along. Repeat until you succeed.
Each chapter ends with a recap, but if you want to gain wisdom you need to read the book. The table of contents is clear and the detailed index allows you to jump to the topic you want. I love indexes.
Brendan distinguishes growth on Facebook, where it’s easiest to grow the fastest; YouTube, where it’s hard to grow quickly; and Instagram, which has slower growth than FB. He mentions Snapchat’s limits and omits Twitter because he doesn’t use either.
This is a must-have for individuals and companies who want to solidify their presence online, connect with your brand’s advocates, and build a community of supporters who enjoy your brand. If you’re serious about succeeding on social media, study this book.